supporting each other, sharing experience and information

looking at the strength and positive thinking

communicating for disagreement

keeping colleague relationship as friends

being responsible for every action in front of teamates

pointing out the weakness of each person to improve

innovation

innovation in thoughts, formality and content

ready to try, correct mistakes and get experience

always having better ways

reward for successful innovations

The innovation must be value

core value

integrity

respect for the truth

no fear when integrity

to be consistent in saying and action

integrity for confident communication and willing to

suggestions

integrity for an ethical man and ethical business as

well as for long existence

effectiveness

only doing better competitors can exist

quality of work is the efficiency

setting up intelligent working process

human assessment through efficiency

individual efficiency is associated with company's rights